The beauty and challenge of working in any creative field is that there is no right answer. Almost any idea can be a great idea or a horrible idea, depending how it works out. So your success as a creative often comes down to how much your team can help you execute your ideas successfully.
My first two jobs in advertising, I found myself working for great mentors. They taught me so much about writing and about advertising in general, and made sure my ideas turned into something successful. Each mentor was extremely smart, and they would never settle for anything that wasn’t as great as it could be. They were also incredibly patient and were willing to work with me to improve my skills.
At my third job in advertising, that completely changed.
When doing any kind of marketing writing, voice is one of the hardest things to get right. Without voice, your writing will be less memorable and less likely to hold someone’s attention. In creating a voice, however, you have to be certain that it makes a connection with your audience, and sends the right message about your brand.
When learning writing in high school, you’re told to write in your own voice. When it comes writing online, that becomes even more true . Emails, status updates, tweets, blog posts - most online writing is written in the voice of the writer.
But your voice as a writer is not the voice of your company’s brand.