 Professional writers need to find a writing environment that can consistently work for them. The first article I wrote for my home town’s weekly magazine was a travel piece about Las Vegas. I’d recently gone on a trip there with a group of friends and had offered to write about it in order to get my first article published. In order to get my first byline, I was willing to throw out the old rule about what happens in Vegas staying there, obviously.
I had trouble sitting down and writing, though. Perhaps it was a way to recapture the feeling of my trip, but I ended up writing it all through the night. I was literally typing in my bed at 3 am, getting it ready for a deadline the following morning. By the time I handed it in, my eyes were red, my brain was mush and I swore to myself that I’d never wait until the last minute to write an article again. Of course, I did the exact same thing when I wrote my next article.
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 Knowing these 5 types of headlines will make it easier than ever to write the most important copy. The only copy everyone reads
One of the hardest things copywriters do is write headlines. Even for veterans of the ad industry, it remains the greatest challenge, especially in print. In a print ad, the headline has to grab someone’s attention and interest them enough to want to find out more. It if can get across the purpose of the product, all the better.  Simple rules can make writing easier and your copy better. Elmore Leonard was a famous novelist and one of the unique writing voices of the last 50 years in America. He rose from pulp magazines to best seller lists, and one aspect of his that was often cited for this was his authentic voice.
My favorite quote on writing from him is this: “If it sounds like writing, I rewrite it.” That should be your mantra as you write anything: web copy for your startup, a script for a TV spot, an article, your memoir. |
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